A student went to his meditation teacher and said, "My meditation is horrible! I feel so distracted, or my legs ache, or I'm constantly falling asleep. It's just horrible!"
"It will pass," the teacher said matter-of-factly.
A weeklater, the student came back to his teacher, "My meditation is wonderful! I feel so aware, so peaceful, so alive! It's just wonderful!"
"It will pass,"the teacher replied matter-of-factly.
Zen story taken from www.theunboundedspirit.com
Three days gone by since the start of IPL8....is IPL8 suffering a lukewarm response? I think so. Probably, the fans might take time to come out of the World Cup fatigue. The zen story that copied above is not to connect the IPL fatigue, but has a different purpose.
Before getting into that, I want
to rant a little bit about day 1 of IPL – the match between KKR and MI. The stakes on IPL as an entertainment format
of cricket is far too high for the team owners, broadcasters, and the
advertisers. Hence, it is bound to be
highly commercialized. In such high
decibel events, it is also common for advertisers to see opportunities for
maximal branding.
I saw the first couple of over’s
of KKR VS MI match on 8th April.
I must admit I was flabbergasted with the volume of branding on the
players jerseys. The jersey had Gionee
(a change from Nokia) in the front, the font so big it hits you on the face,
USPA on the right chest and KKR on the left, Sansui in the back. Dish TV and Colors TV on the right hand
sleeve, Royal Stag & Pepsi IPL on the left sleeve...poor Morkel was looking
like a hoarding that walks, talks and bowls!!
I was downright ugly. Most team jerseys are!!
#hashtags
Zen stories always have higher contextual insight. The story that makes sense to someone in a particular context may not make sense in a different scenario. I believe #hashtags are much similar to zen trickeries. Couple of examples:
Have you heard about
“#awesomeness”
You might link it to many things
when you read it. Tata Nano is using
this hash tag. Think about it now. With Tata Nano in mind, #awesomeness sounds a great brand fit. Hashtag popularity and usage changes over
time though. #wontgiveitback does not
have much meaning now. Some are very short lived, like the ones propagated by the news channels as their daily feed of sensation.
Mechanics of Twitter:
@reply:
@reply:
“@AnushkaSharma So which team you
are supporting ??? KKRiders or
RCB ??? I am not stupid... This
is not a stupid question... “
A SRK fan asking this question
directly to Anushka Sharma. Here the fan had used the handle at the beginning
of the tweet. This tweet will appear in
AnushkaSharma’s timeline and all those followers of the fan who are also
following Anushka Sharma. This is
considered as @reply by twitter.
RT: Retweet:
“RT @realpreityzinta: Waiting to
see the #IPL opening ceremony but all I see is last years finals between #KXIP
& KKR on TV ! Kinda strange.”
Here the fan shares this message
directly with his / her followers.
@Mentions:
“IPL 2015 Auction: Full list of
players bought by Kolkata Knight Riders (KKR) for IPL 8 via @cricket_country
http://t.co/3GhIX1bQi9”
Mentions are when the user
includes the @handle but doesn’t begin the tweet with the @handle. Mentions and replies are very important in
building engagement. Mentions show up in
the brands stream, users stream and the stream of anyone following the
user. Advantage of mentions: These
tweets have the potential to reach Twitter users who many not be following you.
Favorites:
The user stars a tweet from
someone, indicating their support to that someone. This is not visible to the users followers or
the person who had sent out that tweet.
What happened in the last 3 days:
The first three days is all about
the media buzz in Twitter and how it helps a team build a brand. I think one of the best media managed team as
of now is KKR owned by Mr. Shah Rukh Khan.
Mr.Khan, himself a celebutante, his personality
lends a lot of support to his team. I was browsing through the data
and few interesting snippets emerged. Again
this analysis is based on sample dataset or around 3 lac tweets from Twitter and my gratitude to
twitter remains.
Significance of SRK: How
Mr.Khan’s stardom is helping KKR?
173 user names carried SRK in
them!! Leave alone "Shah Rukh". Like,
@iamsrk,
@SRK,
@SRKUniverseMsia,
@NishuSRKian, etc.
Some wacky ones which I liked:
@PrietySrkFan
@TheSRKdisciple,
@PrietySrkFan
@TheSRKdisciple,
@iamSRKsEYES,
@iamsrkwife
I was expecting more interesting handles in the lines of last two guys.....but sad, couldn't find.
#AskSRK
The fan following needs to be
fuelled with appropriate engagement mechanisms. Remember #awesomeness. Mr.Khan use #AskSRK. Questions
sent to Mr.Khan were mostly simple.
How happy you are having Narine
back in KKR ??
If not KKR then which team is
your fav
is there any possibility of
watching you at todays inagural ceremony of #kkr at #Kolkata ???
Are you planning to attend all
the matches played by #kkr
We wanna see lungi dance once
again on dance floor of #IPL2015 opening
ceremony.
Moving on, I want to present 4 charts. These charts indicate the popularity of teams, players and matches without getting into the positive or negative sentiments associated with the tweets. I am assuming if a fan attaches a team say for e.g., #csk, he is associating himself with the team.
Popular Teams - fans associating themselves with.
KKR clearly leads the pack followed by CSK and MI. This is just a summation of tweets of first three days. Hence, it is fairly early to conclude this as true.
Most engaging match
KKRvsMI - Too many factors in play...Mr.Khan's popularity, KKR and MI team's, first match of the tournament to name a few.
Players - fans want to connect with most:
In Twitter, @IamVKohli is not as popular as @SirJadeja or @ImRo45 (Rohit Sharma). I want to specify couple of handles who are not cricketers that's been in discussions with fans, but journalists.
Meet: @Brokencricket - Mentioned 2434 times in the first 3 days
Meet: @fwildecricket: next only to +Sir Jadeja in Twitter circles within cricket - a journalist by profession: Mentioned 2714 times during the first 3 days of IPL,
Teams - fans want to connect with most:
KKRiders is way up above the rest. Very similar to the associations with #hashtag of teams.
What's brewing with KKR? Celebrations!!!
Let's see that in detail in some other post.
Twitter provides enormous opportunities for data exploration and understanding. However, like any analysis, one need to have a strong hypothesis to test. As I dig deeper, the layers of insight literally leaves me with sleepless nights wondering the possibilities of using Twitter & social media data for good.
Recent history is laden with examples of how twitter is being used for predictive analytics...I am trying to see if I can use my little Bayes algorithm coupled with other indicators to predict the team that will lift the cup. Seems damn too risky for me...but i am sure I will learn a lot in the process.
See you soon.
Moving on, I want to present 4 charts. These charts indicate the popularity of teams, players and matches without getting into the positive or negative sentiments associated with the tweets. I am assuming if a fan attaches a team say for e.g., #csk, he is associating himself with the team.
Popular Teams - fans associating themselves with.
KKR clearly leads the pack followed by CSK and MI. This is just a summation of tweets of first three days. Hence, it is fairly early to conclude this as true.
Most engaging match
KKRvsMI - Too many factors in play...Mr.Khan's popularity, KKR and MI team's, first match of the tournament to name a few.
Players - fans want to connect with most:
In Twitter, @IamVKohli is not as popular as @SirJadeja or @ImRo45 (Rohit Sharma). I want to specify couple of handles who are not cricketers that's been in discussions with fans, but journalists.
Meet: @Brokencricket - Mentioned 2434 times in the first 3 days
Meet: @fwildecricket: next only to +Sir Jadeja in Twitter circles within cricket - a journalist by profession: Mentioned 2714 times during the first 3 days of IPL,
Teams - fans want to connect with most:
KKRiders is way up above the rest. Very similar to the associations with #hashtag of teams.
What's brewing with KKR? Celebrations!!!
Let's see that in detail in some other post.
Twitter provides enormous opportunities for data exploration and understanding. However, like any analysis, one need to have a strong hypothesis to test. As I dig deeper, the layers of insight literally leaves me with sleepless nights wondering the possibilities of using Twitter & social media data for good.
Recent history is laden with examples of how twitter is being used for predictive analytics...I am trying to see if I can use my little Bayes algorithm coupled with other indicators to predict the team that will lift the cup. Seems damn too risky for me...but i am sure I will learn a lot in the process.
See you soon.
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